Corgi toys is the name of the range of die-cast toy vehicles produced by Mettoy Playcraft Ltd in the United Kingdom. The name ‘Corgi Toys’ was chosen by Philip Ullmann in honour of the company’s new home, taken from the welsh breed of dog, the Corgi, and the iconic Corgi dog logo branded the new range.
The goal of the project was to redesign the premium packaging for the classic toys by corgi as the sales of their product are declining. The approach to this project is to keep packaging minimal and enhance the brand identity to a premium level.
